If you've ever had to wait on hold for a few moments, you'd know that those seconds of silence feel like FOREVER. Well, when your customers or clients phone your business and are put on hold, they are thinking the same thing.
Maybe you haven't got "deathly" silence, maybe you have those "annoying" chimes or radio "static". The person on the other end of the line doesn't have to put up with this, in most cases they just hang up- so for you that means a missed sale or a client that won't use your business again because you appear unprofessional. This is a cold hard fact. This is where professional on hold messages can make all the difference.
When you have on hold messages, you have a powerful opportunity to captivate your caller's attention while informing them about your products and services, and leaving a positive image that will be remembered next time they require your service.
On hold messages are like your own personal radio station- except it's all about you! You have the power to entertain your callers, whilst promoting your products and services in a clear and concise manner.
Many customers ring around for quotes, this is also your opportunity to point out to your customers why you are better than your competitors and give your customers a reason to ask about a product or service they might not have been aware of.
Messages on hold are a proven advertising platform which increases sales, increases website traffic, entertains callers, creates a better image, up sells products, decreases hang-ups, promotes special offers and educates callers. In the current financial climate, you ought to be sure that you are spending your precious advertising dollars on something you know works. For more information about how you can get the most out of your telephone on hold music and message program contact us today.