13 January 2012
On Hold messaging- the Facts!

Putting customers on hold is usually an unavoidable task, whether you're transferring their call to a relevant person, requesting them to hold on while you look up some information, or asking them to hang on for a few seconds until the person they are after gets off the other line. Your customers are busy people who don't like to be kept waiting, but more often than not there are going to be times when you will have to put them on hold, in fact on average 7 out of 10 business callers are placed on hold (Inbound/Outbound)- that's 70% of your business put on hold.

Unlike traditional forms of advertising, when a caller is on hold they are a captured audience on hold for an average of 43 seconds- longer then a usual radio or television advertisement. You might not be aware but when you have just silence on your phone, many callers feel that 30 seconds waiting on hold feels like 90 seconds (AT&T Survey) and studies have shown that after an average of 1 minute and 55 seconds of hold time, most callers will hang up in frustration, and 34% of those callers will not call back again (Small Business Chronicle)- that's potential business not ending up in your pocket!

This problem is easily rectified with on hold messages from Phone Sound. Phone Sound is devoted to on hold messages and on hold music recording, with our professional voice messages and production studio promoting your products and services at cost effective rates.

Still not convinced? According to a study (Sales and Marketing Management) 88% of callers prefer on hold messages to other on hold options and 20% made a purchase based on a offer they heard while they were on hold. Studies also found that when callers were presented with On Hold Messaging versus silence or a radio commercial they would stay on hold longer, they were more likely to exhibit interest in the product advertised, they were more likely to retain information, and they were less agitated (Jefferson Denneandrus).

Be smart and don't let silence, radio or plain music stifle your business- speak to the team at Phone Sound today about our inexpensive on hold advertising. Market your business with Phone Sound, your personal recording studio adding all important value to your business.